Almost a pair of decades earlier, in the early days of the web industry, when search engines were new and the variety of internet sites was limited, all a developer had to do for a high page ranking on search engines was to produce a well writen title. Then came Google, and with it, the necessity to use things like keywords, meta tags and back links emerged so as to keep up a high ranking. however Google’s algorithms policies increased the inevitable keyword stuffing and paid links that created an insurmountable quantity of useless and digressive website.
Everything evolves within the internet world, thus these days we’ve a brand-new content paradigm because of Google’s latest series of Panda updates. Weather you Love them or hate them, the programmers at Google have decided to take it upon themselves to eliminate the unseful results from their search results to the extend possible. Meaning if you would like nice page rankings your content should be number one thing. If you would like the rest of your SEO to pay off, your content should be good for reading.
As search engine algorithms became sophisticated they improved at identifying spam content or short bursts of text that don’t have any meaning. New Content Strategyalgorithms are probing for elaborated content that offers readers helpful info they require. This means five hundred word articles written from a awfully generalized purpose of read aren’t scored well. If they’re filled with keywords and links then search engines may very well penalize them by dropping page ranking or eliminating a page from the SERP’s (search engine results page’s) altogether.
Today’s in good SEO strategy needs articles between 700 to 1500 words with relevant subheadings, bullet points, and even block quotes wherever applicable. Keywords should be unbroken to minimum and links ought to be restricted to a few or four per 1500 words. All of this might appear to be in direct opposition to everything we’ve known concerning SEO, however it’s the new reality.
Though smart content production is tough these days than it’s ever been, but it’s truly best for businesses. In nutshell the recent search engine updates have told webmasters and website owners that they have to provide intelligent sites if they desire to be rewarded. And a more intelligent website will not only get you page ranking, it also wins you conversions. And since converting casual surfers into paying customers is the goal, Google and its counterparts are benefiting business by forcing web site owners to improve and do better.
The most important link during this entire process is that the content author himself. If smart SEO needs smart content, smart content needs good writers. It’s now not enough to rent low cost writers with poor language skills just because they work quick and low-cost. That tactic was well-liked by SEO companies for the faster results in the last 5 years, its is now coming back to cost us even higher.
“THE SEO COMPANY AND WEBSITE OWNERS THAT DESIRES TO BE KING OF THE HILL THESE DAYS HAVE TO HAVE THE BEST OF WRITERS. THEY’LL HAVE TO PAY THEM WELL.”
The recent mobile and tablet evolution has changed and alleviated the number of people browsing from these devices. No doubt, if this is only going to increase and get a boost in coming decade with network and hardware advancements.
An entrepreneur needs to realize as soon as possible that cell phone and tablet traffic accounts for more traffic other than different devices on the Internet. With responsive web design techniques, a site will keep all kind of multimedia gadget visitors content and happy with remain flourishing. Furthermore, responsive web design will help the site in the future as it will render in new mobile browsers and systems with ease and comfort as needed. Furthermore, with clean code and device free environment, a site will look great in all of the cell phone and tablet devices.
In an e-commerce site, it is crucial to have a high conversion rate. Here we need to understand what we mean from conversion rate is, at which a website converts visitors to customers and here lies the main motive of our e- presentation of site. We have examples of some e-commerce site owners have an incredible amount of traffic and have low conversion rates making them loose the momentum of their business. Here comes to their rescue responsive web design through which a company can convert users at a much higher quality rate. Of course, there may be others reasons that contribute, but the design of a site will, definitely have an extra effect in the conversion rates. With responsive web design, a site will be easier to navigate, and the site will make more sense and significance.
VALUE FOR MONEY
We can’t deny that changing the layout or code of a website takes a huge of time and money. “One Website, Many Devices”- is what a responsive design avail us in riches and thus, more options to dive and discover by providing a great user-experience across many devices and screen sizes walking in the need of hour. As discussed earlier and need not to be told much to a smart investor that an entrepreneur must think and have a clear picture of both the near and far future of a website, page and even his business.
Thus, no hesitation in saying that responsive web design provide a new standard to websites and have promoted the users and service providers to experience a new comfort level in the long run.