In this 21st century we look for each and every aspect of our work space technically and with the same perspective the Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience, easy reading and navigation with a minimum of resizing, panning, and scrolling-across a wide range of devices from desktop computer monitors to mobile phones and so on availing everything to our need.
The issue of a mobile-specific website is that it often features only a normal subset of general content found on the ordinary version of the website. The proponents on whom the formation of these sites based in mobile-only websites often argue that mobile users want access only to content that is “important” to them. but , quite difficult to understand that this line of thinking is that what is “important” to a user – or any user – changes according to their situation according to the need as well as circumstances.
No site developer can be appropriate about the need of any user. Eliminating access to content based solely on the device someone is using is sure to make him or her feel alienated and frustrated to who doesn’t fit into the ideal panorama that a site developer envisioned and decided in the wake of his personal understandings that is to include in and to eliminate from your desired mobile website.
In general, being fair and free all the users should have access to the content that the website has to offer without the specific device requirement. This simply means that there should be no difference found between the quality and quantity of content that is requested by mobile visitors and by visitors on non-mobile devices. In popular tradition and general sense, what we found that content that is popular for desktop users is similarly popular for mobile visitors. The content that the visitors seek is same in their mind and heart, regardless of the device they use and perform.
The so called “mobile-first” approach to responsive design development is not a new idea. In this method the mobile experience and layout of a website is build first and then further media queries are used to adjust. Then, add layout to that as the screen size grows, availing device free comfort of accessing content has been considered a best practice in responsive website design for some time now. While not a new approach, it is still an important and innovative one.
As a tech savvy person knows that the basic areas of a responsive website in a webpage are: header, body, sidebar, and footer. Again, discussing of any responsive website has these basic areas which need to be properly set up as wellas executed time and again. In turning into a responsive web design, primarily we need to modify this structure by translating to HTML. In this process, as pre-determined it uses 12 columns to define the width of each “section” which is derived from foundation.css’ width of 1000px. Thus, it looks quite complex but a pre –requisite understanding can make it a cake walk even for beginners..
The next step of designing responsive website is by providing appropriate foundation lay out that will exhibit and manifest the website to its best. In which different style sheets are used which are necessary to make the whole thing responsive and run on mobile devices or other is called on to or required for. This specificity comes with this step of Foundation.
Being different in nature The most important and impressive part of responsive website designing is content. This step is needed to actually see how the webpage will look like in its full glory and gesture. Copy anything and paste it on your “body” div, then insert images using tag and then you’re on your way to becoming a super start with this technology. This content need to be presented in attractive and fascinating manner so that it can seek attention of viewers and impress them to such levels that they start talking about it to others.
Although, this process of responsive website design looks quite hazy and troublesome, but proceeding in with simple steps and knowledge with understanding can make your same task easy and comfortable without much hustle and bustle.
As clearly mentioned above those using black hat SEO techniques that includes in content, duplicated pages, unnecessary advertisement and links has not been tolerated by Google and will downgrade your reputation of website. The need of the hour is to abandon these malpractices. Put only those ads that don’t make your site hustle and bustle at the same time irritate your visitors. Strategic designs and smart choices of advertisement presentation is need to be followed throughout in websites. The shallow content is penalised by Panda and thus avoid this attack organise fresh content being informative and useful so that it can attract visitors and encourage social interactions manifolds. The next step is to take regular audits of SEO of your site and make sure to identify the broken links, duplicated or empty pages and other disturbing factors. Use of canonical tag and 301 redirects are recommended for addressing these issues.
Apart from these solutions, there are professional SEO companies that can take good care of your website ensuring higher better rankings with genuine methods and protects from further algorithm updates. Better online visibility and increases web traffic with enhanced online sales are the bonuses of their service.